Netflix going to charge $8 month for password sharing option in the U.S.

Netflix has announced its plans to take action against the widespread practice of sharing account passwords in the United States. This move is aimed at boosting its subscriber base for the video streaming service, especially as its growth rate has started to slow.

To address the issue of password sharing, Netflix has announced measures to restrict viewership of its content in the United States to individuals residing within the same household. However, subscribers of Netflix's standard or premium plans, priced between $15.50 and $20 per month, will have the option to extend password access to someone outside their household for an additional fee of $8 per month. This represents a $2 discount compared to Netflix's regular stand-alone basic plan.

While Netflix has previously turned a blind eye to the practice, approximately 100 million individuals worldwide have been obtaining passwords from family and friends to access Netflix TV series. These shared passwords are often routed through Netflix's extensive base of 232.5 million paying subscribers across the globe, who primarily contribute to the company's substantial revenue of $32 billion in the previous year.

After experiencing a year of disappointing subscriber growth, which resulted in the largest decline in customers in over ten years, Netflix has decided to take a firm stance on the issue.

In February, Netflix initiated measures to block viewers who were freeloading on the service in Canada, New Zealand, Portugal, and Spain.